POP Displays are created to house and promote a specific brand and product. This POP display was created for e.l.f. as a way of creating a testing display. The prototype was created for foundation, but any liquid makeup or beauty product could be used. This is an innovative way for drug store makeup brands to be able to provide customers with testers for their makeup.

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All of the images shown were created using Adobe Illustrator. A 3D prototype was then made out of cardboard. The cardboard pieces were cut using a laser cutter.